When Frank Derks founded EuroSport Tuning in 2000, it was the culmination of a 10-year love affair with high-performance cars. After building award-winning cars as a hobby, Derks wanted to start a business to provide the most advanced performance parts available to European-model car buffs that shared his passion.
The part-time venture rapidly grew, and Derks began full-time operation in 2004 with an expanded product line at a retail location just outside Toronto. Shortly thereafter, he took his first tentative steps into the world of e-commerce. “I wanted to make it easy for customers throughout North America to get the hard-to-find performance parts they wanted. Opening an online business was the way to go,” he says.
A tinkerer by nature, it wasn’t long before Derks began offering custom parts of his own design. From air intakes and custom wheels to customized high-performance exhaust and suspension systems, EuroSport Tuning’s products found a following on both sides of the U.S. – Canadian border. But an expanding product line and an international clientele put demands on his e-commerce site that its original design wasn’t made to handle.
“As we added more choices for more makes of cars, we needed an e-commerce platform that was robust enough to handle our growing inventory and that would be easy and secure for our customers to use,” Derks says. “After a lot of looking, we decided that the Magento platform was the one for us.”
Using the scalability of Magento software, EuroSport immediately increased the number of items offered on its site from fewer than 3,800 to over 7,200 with plenty of room to add more. They are also constantly adding suppliers such as Borla, H&R Springs, ST Suspension, Powerslot, Stoptech, ECS Tuning, Centric, AEM, Injen, M-Sport and just began carrying OEM replacement parts for Volvo. Plans include adding other brands like Audi, BMW and Volkswagen to the OEM line.
Building the site from the ground up was quite a project, but Derks says it has been well worth the effort. “The new site took a year to develop with many late nights working hard to make it the best shopping experience possible for our customers,” he says. “We have several more enhancements planned to make it even better.”
One improvement was making prices convertible between U.S. and Canadian currency with no conversion charges so buyers on both sides of the border would find it easy to shop on the site. Drop-down menus let customers shop by year, make, and model instead of having to scroll through listings of unwanted items.
Derks is particularly excited about the custom bundling the new site will offer. “We’ll soon be able to offer bundled pricing on parts kits our customers can design for themselves,” he says. “This way they get exactly what they want at a better price instead of having to buy a la carte from a static menu.”
For more information about EuroSport Tuning and their products, visit their new web site at www.eurosporttuning.com. And be sure to check back often for the latest offerings in high-performance parts and accessories.